In 2017, Mike co-wrote and directed a stylized horror spot for Halo Top Creamery titled "Eat The Ice Cream," produced by Lord Danger. To learn more about how the spot was made, and why Halo Top greenlit it, we called up Diva for a chat. Where did the story idea come from? I downloaded a text-to-speech app and kind of acted it out, and played the robot parts on my phone, so he would understand why it’s funny for the robot to say “Eat the ice cream” a bunch of times. I can’t believe I’m getting away with this stuff. By Kaila Mathis. They have this re-creation of the Stanley Kubrick Space Odyssey room art installation. You love ice cream too. Halo Top is a low fat "diet" ice cream. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. Ah, so you shot it at the 14th Factory. #StopShouldingYourself Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. And definitely nothing wrong with ice cream as a close second. I had to get in front of this dude and illustrate why it’s going to be funny. We yanked out all the furniture and redressed the entire room to make it look as different as possible. Instead, he tells them, "Love is an illusion and we all die alone." I love these commercials from Halo Top Creamery’s first national TV campaign. Craving Halo Top, but not sure where to get it? © 2020 Adweek - All Rights Reserved, re-creation of the Stanley Kubrick Space Odyssey room, French Grocery Chain Honors Healthcare Workers in Touching Holiday Short Film, Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad, AgencySpy Dog of the Year Awards, Round 7, Frustrated by 2020, Steve Carell’s Santa Finds Holiday Joy in Ad for Xfinity, Why We Need a ‘Bye Week’ in Corporate America, Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group. That's not "celebrating" anything. The following errors occurred with your submission. Yeah, the challenge was—there’s already a weird, crazy ice cream commercial out there. Halo Top Creamery is an ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, South Korea, Austria, United Kingdom and the United Arab Emirates. Sign up to track nationally aired TV ad campaigns for Halo Top. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. Let us hear it. It's not really ice cream. At Rex Creamery, the dairy that makes Halo Top's ice cream mixes, executives wondered what was going on. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. TOP CREAMERY is your one-stop solution for ice cream and milk tea business both in the Philippines and abroad. That’s the basis of the campaign. Then we noticed it tasted delicious and decided to sell our ice cream. For a brand on the rise, it’s a subversive commercial indeed—so bleak it’s funny, but not exactly casting the product in the best light. And definitely nothing wrong with ice cream as a close second. But of course, we still ended up getting a lot of those comparisons. All dessert lovers know the name Halo Top Creamery, the brand behind the first low-calorie light ice cream whose flavors rival the real thing. I decided not to watch because I love my ice cream and don't want a bad image in my head when I have some. Halo Top Says “Stop Shoulding Yourself” | Commercial Society First Published: June 29, 2017 103 Shares Four Loko! Then we named it Halo Top. I’m also working on a few commercials for the L.A. Metro, which are also absolutely insane. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. So, we sit down and just lock ourselves in the house to come up with this idea. All content is posted anonymously by employees working at Halo Top Creamery. #StopShouldingYourself We manufacture and supply high quality and cost efficient milk tea and ice cream premix products for you. July 2, 2017 by Dominique Michelle Astorino. Halo Top Creamery breaking boundaries and stereotypes as the first latina and plus size woman used to promote their products in the american market. Check out our Q&A below to hear how Four Loko played a role in concepting, whether the spot was intended to be as Kubrick-esque as it feels (the location of the set had a lot to do with that), and how the lyrics in the happy-go-creepy original song created for the soundtrack are way more fucked up than you knew. Halo Top® is light ice cream that actually tastes like ice cream. In the script, I just wanted a large, white, empty room with just a few things in it. Halo Top's dairy ice cream is creamy, delicious, & only 280-380 calories per pint. Although “love is an illusion, and we all die alone.” Haha. Yes. There’s nothing wrong with putting yourself first. On paper, it just reads like it’s super dark, you know? Competition for Halo Top includes Edible Arrangements, Baskin-Robbins, Cold Stone Creamery, Häagen-Dazs, Blue Bunny Ice Cream and the other brands in the Food & … We decided to make Halo Top so we could enjoy ice cream as regular part of our diets, starting from 320 calories per tub. And definitely nothing wrong with ice cream as a close second. How Walmart Applies an Omnichannel Mindset to Its Shopping and Advertising Strategies, By Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group, How Online Media Can Drive Offline Success, What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Halo Top is light ice cream that actually tastes like ice cream. The light ice cream brand teamed up with Heat, Deloitte Digital’s agency, for the first time to produce a new campaign titled “Dance,” which takes Halo Top into a new era of body positivity branding. Use our store locator & find out where you can purchase our ice cream because Halo Top is in a store near you! It’s one of those things where I felt like, if I just sent it to him over email, I would sound like a crazy person. That's the basis of the campaign. It's been embraced fully by low carbers and regular old dieters. I’d kind of been banging my head against the wall. Then one day, my producer, Josh, and my DP, Aaron, came over with a bunch of Four Loko. About Halo Top. MY NEW Halo Top COMMERCIAL! He basically just said to me, “We already have enough commercials that explain why Halo Top is awesome. Halo Top is light ice cream that actually tastes like ice cream. Halo Top. He takes his Halo Top ice cream, leaving the kids who are refused service at this ice cream truck. Is that fair? I actually didn’t want that at all. Your cats are starting to view you as a food source. A couple of kids holding hands wait at a Halo Top ice cream truck window where the ice cream man hits them with a harsh dose of reality. Have a question, comment, or concern about Halo Top products? And that was it. Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. Mike Diva: No, I’ve made a handful of commercials. Choose any of Halo Top’s awesome dairy ice cream flavors today! Although "love is an illusion, and we all die alone." Your health & safety is … 273 talking about this. There’s nothing wrong with putting yourself first. A Halo Top ice cream truck man asks a flock of children what they did today to deserve ice cream. Halo Top Ice Cream Commercial Halo Top Ice Cream Is Heaven-Sent and Satan Is Not Too Pleased About It. 22,579 talking about this. It’s the worst origin story for this thing, but it’s kind of funny to me. Glassdoor gives you an inside look at what it's like to work at Halo Top Creamery, including salaries, reviews, office photos, and more. IT’S OUT!!! I didn’t want people to associate it with Space Odyssey just because there’s a robot in it. Controversy always sells, of course (no such thing as bad publicity), but haven't really seen too much noise over the recent Halo Top commercial featuring an obese woman. We wrote about those, yeah. There’s nothing wrong with putting yourself first. But then the Halo Top man tears down those kids' hopes… While the kids show off their artwork, a man named Donny saunters up in a robe. #StopShouldingYourself 666.1k Followers, 2,494 Following, 1,693 Posts - See Instagram photos and videos from Halo Top Creamery (@halotopcreamery) Finally, ice cream for just 280-360 calories per PINT that actually tastes great! What did they say they wanted? Get a Demo. Halo and welcome to the official Halo Top Creamery channel on YouTube! The other challenge was making it different enough from the other weird ice cream commercials on the internet, from five years ago or so, from Little Baby’s Ice Cream. After I had enough Four Loko in my system, I came up with it, and they thought it funny. Let us hear it. The commercial was awarded AdWeek's Top 10 Ads of 2017 , and put him on the map as an up-and-coming commercial director. For one, the idea of coming up with an ice cream commercial that’s creepy enough to capture the internet’s attention—it’s a huge challenge. Read our response here. Halo Top has been the sweet treat of choice for those… 2,025 talking about this. This is the Halo Top Creamery company profile. This was the first commercial where I wasn’t stifled creatively at all. We wrote about it last week, and it’s also been playing in front of the movie It at cinemas. Some people have called the ad Kubrick-esque. Eden Creamery, which owns low-calorie ice cream brand Halo Top, is exploring a sale that could value the company at as much as $2 billion, according to … There’s nothing wrong with putting yourself first. That it’s a direct homage. Justin [Woolverton], the CEO, trusted me to just do whatever. #StopShouldingYourself Halo Top TV Commercials. I don’t know if you saw those. Some of the flavors are 300 calories per pint. Donny didn't make enough for a mortgage, which he describes as waterboarding yourself. I had reservations about shooting in the 14th Factory Space Odyssey set. She unashamedly dances around in underwear as she eats Halo Top ice cream. 326 talking about this. He saw them at the store and thought it was funny. Selling to people trying to diet, especially since a pint of Ben and Jerry's is 1200 calories. Halo Top Wants You to Dance Around and Eat Some Ice Cream in New Body Positivity Ad, News, When is ice cream not ice cream, New Breyers Recipes: When Ice Cream Is 'Frozen Dairy Dessert'. We just want something in your style that just grabs people’s attention.” I came back and pitched my idea in person. I’ve done some for Mobile Strike. Have a question, comment, or concern about Halo Top products? The director Mike Diva with the robot built for the spot by his friend Fon Davis. Learn More Track Halo Top Ads! Have a question, comment, or concern about Halo Top products? We’ll keep it simple – we love ice cream. So now you don’t have excuses to Halo Top your life with all the delicious flavours without feeling bad about yourself. And definitely nothing wrong with ice cream as a close second. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. Did Halo Top get in touch? Let us hear it. Haha. Our products’ ingredients are imported from Europe, America, Australia and Asia. You try and convince yourself you are happy and confident, but get winded and have to sit down after trying to mimic one of the moves of the actress in the commercial. But the bottom-lit floor in this place was just so cool, we couldn’t pass it up. I guess the CEO has been a fan of my stuff for a while. Don't just take our word for it - dig in and see for yourself! You can eat the whole pint for like 400 calories or something. The brand is marketed as a lower-calorie alternative, partially substituting sugar with stevia, a plant-based sweetener, and erythritol, a sugar alcohol. Finally, ice cream for just 280-360 calories per PINT that actually tastes great! Your health & safety is our priority, and we're taking COVID-19 very seriously. I did a couple for Yelp. It was a really amazing opportunity, and a blast to make. A lot of people are drawing comparisons to Kubrick and saying it’s a take on 2001: A Space Odyssey. June 23, 2020 . The reality: coffee table littered with empty halo top cups. Location: Somewhere gray and damp, close to the West Coast. 492 talking about this. AdFreak: Was this the first ad you’ve made for a brand? I love these commercials from Halo Top Creamery's first national TV campaign. It's just an advertisement. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream. 2,132 talking about this. He says they're cute but that the cuteness won't get them ice cream. It's some really fake, artificial stuff. I’d been trying to come up with an idea for this thing for a long time. Your health & safety is our priority, and we're taking COVID-19 very seriously. 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