Accredited by ABC for reporting standards, providing our publishers with data their suppliers can trust. However, qualitative research suggests that the frequency with which people consume online news could be under-reported. Unsurprisingly The Daily Telegraph has the oldest average readership, at 61 years old – considerably older than Telegraph’s chief content officer and editor-in-chief Jason Seiken has previously described the audience as: “Yes, the average age of a Telegraph newspaper reader is now over 50, but young audiences still love newspaper brands.”. metro.co.uk Metro is the United Kingdom’s highest-circulation print newspaper.It is published in tabloid format by DMG Media. Your email address will not be published. Millennials make up around a fifth of both The Times’ and the FT’s audience however, which isn’t too bad, but the Guardian, The Mirror and The Sun take home the bacon, with 28, 29, and 29 percent of their audiences constituting those in that millennial age range, respectively. The figures do not reflect the growth of the digital operations of many publishers, who have invested in online sites and scaled back their newspapers in the face of a long-term decline in readership. 1. The Daily Mail and The Telegraph fairly predictably have the lowest percentage of millennial audience make-up, at just 14 and 15 percent respectively. Get the latest news, exclusives, sport, celebrities, showbiz, politics, business and lifestyle from The Sun While publishers are striving to keep the more loyal, older audience segments happy, many in the newspaper industry are vying for younger audiences. UK and EU head for supper showdown over Brexit deal. PAMCo has now replaced the NRS. The quarterly release provides an estimate of each newsbrand’s monthly readership reach in print and across various digital devices in the UK. A poll of 36,000 British adults found that just under 13.5m people read The Sun or … The figures are based on survey data for the year of 2018 combined with website readership data for November 2018 provided by Comscore. All the latest news, sport and celebrity gossip at Mirror.co.uk. The Independent grew its overall readership by close to 50% in its first quarter as an online-only publication, as the UK national newspaper market's mobile readership exceeded its print audience. Free title Metro is estimated to be the most-read print newspaper in the UK with a monthly reach of 9.5m people. For more information and the latest audience measurement data, please visit www.pamco.co.uk : 2. the group of…. The Times is considered the UK’s ‘newspaper of record,’ The Times is generally seen as a serious publication with high standards of journalism which puts it a few rungs above rag sheets like the Sun or Daily Mail. Written by Henry Taylor , 16 April, 2017, published on themediabriefing.com. The Sun. Pamco said that Newsbrands’ digital readership is up 12 per cent year-on-year. MailOnline - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from MailOnline, Daily Mail and Mail on Sunday newspapers. Readership figures for Daily Express, the newspaper in . The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just five percent. The Independent readership surges after switch to online-only. The Sun remains the most read UK newspaper, according to data from the National Readership Survey. Access key advertising information for the Guardian newspaper including NRS PADD readership, ABC circulation and comScore online & mobile visitors - click for more Television's arrival in the 1950s began the decline of newspapers as most people's source of daily news.But the explosion of the Internet in the 1990s increased the range of media choices available to the average reader while further cutting into newspapers' dominance as the source of news. Press Those just outside of the millennial age group – those aged over 35, that is – will easily remember a time before Facebook and Google. While publishers are striving to keep the more loyal, older audience segments happy, many in the newspaper industry are vying for younger audiences. Learn more. The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at 45 and 46 percent respectively. This is more comparable with radio or television consumption, which we include elsewhere in this website. Latest UK retail newsstand marketplace report available, Reach, Retain & Reward MAXIMISING THE VALUE FROM A RECURRING REVENUE MODEL, Egmont Magazines Ltd Partners with InterMedia. Pamco stands for Publishers’ Audience Measurement Company and is a body created and run by news publishers and the advertising industry. © copyright 2020 Press Gazette Ltd. Made in Taiwan. These cookies do not store any personal information. The availability of multimedia news platforms has accelerated this decline in the 21st century, and by the close of 2014, no UK daily or Sunday newspaper had a circulation exceeding two million. The Sun remains Britain’s most-read news brand, according to the latest figures for UK newspaper and website readership in 2018 released by Pamco (formerly the National Readership Survey). UK Politics. Necessary cookies are absolutely essential for the website to function properly. The overall circulation of newspapers declined by 6.6% in 2014–15. Latest news, business, sport, comment, lifestyle and culture from the Daily Telegraph and Sunday Telegraph newspapers and video from Telegraph TV. The Sun. The Daily Mail is distributed all over the UK and sells more copies than any other quality or mid-market national daily newspaper The Saturday edition of the Daily Mail sells an additional 575,000 copies, with 1,733,549 copies being sold that are read by over 3 million adults, making the Saturday edition of the Daily Mail the most read newspaper in the country! The Independent audience is the youngest on average, at 43, while its sister paper, i, came in considerably older, at 50. Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice If you're interested about our Cookie policy, please click the link. Some of these figures are likely to be a little out of date, as not every paper regularly updates its audience demographic data available in advertising packages on their websites. The Pamco figures suggest that The Guardian/Observer and Guardian.com are winning the readership race at the “quality” end of the newspaper market with 25.2m readers a month. 22nd June 2017. This category only includes cookies that ensures basic functionalities and security features of the website. People with a history of “significant” allergic reactions should not be given the new coronavirus vaccine, regulators have warned, after two NHS … Newspapers are a critical part of the American news landscape, but the newspaper industry has been hit hard as more and more Americans consume news online causing newspaper circulation to decline. This website uses cookies to improve your experience while you navigate through the website. UK newspapers reveal readership demographics. It’s also worth taking a look at the age banding of print audiences, which offers a bit more detail: The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. Key data points to which generations they’re attracting. Taxing wealthy the best way to save economy from Covid, say experts. Britain's best newspaper has accumulated 9.86million readers with 29.03million checking out the website and 23.86 adults reading The Sun from their phone You also have the option to opt-out of these cookies. Inter Media. © 2020 All rights reserved. Design and development by. Pamco said the figures show that 25m people are reading a newsbrand every day and 44.5m people a week. We also use third-party cookies that help us analyze and understand how you use this website. Readership accumulation A measure of how much time it takes a publication to accumulate its full audience. The Independent audience is the youngest on average, at, Unsurprisingly The Daily Telegraph has the oldest average readership, at, The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at, The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just, The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at, The Daily Mail and The Telegraph fairly predictably have the lowest percentage of millennial audience make-up, at just, Millennials make up around a fifth of both The Times’ and the FT’s audience however, which isn’t too bad, but the Guardian, The Mirror and The Sun take home the bacon, with, The Daily Mail is the only paper to have more female readers than male ones (these stats are across all age groups), with, Things are a little more balanced at the Telegraph, Guardian and Mirror, however, while at the Sun, Times, i, and Independent, it’s a rough, With the future of newspapers rapidly going digital and publishers racing to adopt or create sustainable business models that work online, the fact that. They also consume media in different ways and amounts, and on a wider variety of devices than their older counterparts. That’s to be expected given the number of older readers they attract and the sort of content those papers produce. Metro. With the future of newspapers rapidly going digital and publishers racing to adopt or create sustainable business models that work online, the fact that younger audiences show a greater preference for adopting digital media products means advertisers hope they’ll eventually manage to take advantage. The Daily Mail is the only paper to have more female readers than male ones (these stats are across all age groups), with 52.5 percent female vs 47.5 percent male. 2. Save my name, email, and website in this browser for the next time I comment. Get all the big headlines, pictures, analysis, opinion and video on the stories that matter to you. Many people most readily associate the term news with traditional sources, such as those in newspapers and on TV, as opposed to online. Since the 1950s, there has been a gradual decline in newspaper sales. Top newspaper, website and magazine owners charted, Britain's top anti-terror cop attacks newspapers over 'publishing uncensored' extremist propaganda. Gazette Podcast, Pamco: UK national news websites see Covid-19 audience fatigue but strong year-on-year growth continues, Covid-19 prompts record digital audience for UK national press with 6.6m extra daily readers, Sun and Mirror top latest Pamco readership figures but Mail fights back on 'metrics that really count', ABCs: full breakdown of regional website traffic, Paramilitary figures using IPSO complaints 'to keep us quiet', says Sunday World journalist, Daily Mail pays out £100,000 to Sir James Dyson over misreporting of row with housekeeper, Sky News takes Kay Burley off air for six months after Covid-19 lockdown rule breach, British Journalism Awards winners 2020: FT's Dan McCrum crowned journalist of the year for Wirecard investigation, Who owns the media? The newspaper industry has always been cyclical, and the industry has weathered previous troughs. My guess is that some people are accessing a newspaper by more than one method, e.g. Data is NRS - readership, not sales. Data as of August, 2020. The last four research questions concern the popularity of newspaper brands’ print This website uses cookies to improve your experience. See more newspaper industry statistics. Latest news, breaking news and current affairs coverage from across the UK from theguardian.com Read the full article here. Key data points to which generations they’re attracting. Required fields are marked *. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. This is more comparable with radio or television consumption, which we include elsewhere in this website. Fewer UK adults use BBC TV channels for news compared to last year, while more are using social media ... – TouchPoints for newspaper readership – ABC for newspaper circulation – Comscore for online consumption. PROMOTING HOIE • SEURING STANDARDS • PREVENTING HARM 5 … These cookies will be stored in your browser only with your consent. i is committed to deliver your news combining intelligence with brevity, and depth with speed of reading, providing your essential daily briefing. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource for both advertisers and publishers, and also because by definition of being younger they are the future consumers of media. Regular readership Latest news, showbiz, sport, comment, lifestyle, city, video and pictures from the Daily Express and Sunday Express newspapers and Express.co.uk Overall 64% of UK adults say they use the internet for news. using a tablet and a phone but the total reach should be the number of individual people accessing the newspaper by any method in one month. Recent reading The technique which establishes readership (including Average Issue Readership) by asking respondents when they last read or looked at any issue of a particular publication. The Independent’s online success story News: Newly-appointed managing director Christian Broughton speaks at the Society ... of Editors’ conference finale. But opting out of some of these cookies may have an effect on your browsing experience. This site is no longer active and is only useful for historical NRS data. First off we looked at the average age of print readers across six nationals. National newspaper marketing body Newsworks said: “Given the current news agenda, this growth shows that people are continuing to turn to established news sources and professional journalists to make sense of the world around them.”. The survey suggests that three years after the closure of The Independent’s print edition, the brand is still a force to be reckoned with – reaching 22m people a month, just fractionally behind the Telegraph on 22.7m. The age banding also allows us to look at the percentage of each newspaper’s audience that is under 34, which constitutes those in that magical “millennial” bracket. thesun.co.uk A tabloid newspaper founded in 1964 and published in the United Kingdom and Ireland. Readership figures for The Guardian, the newspaper in . The Sun remains Britain’s most-read news brand, according to the latest figures for UK newspaper and website readership in 2018 released by Pamco (formerly the National Readership Survey). Things are a little more balanced at the Telegraph, Guardian and Mirror, however, while at the Sun, Times, i, and Independent, it’s a rough 60/40 split towards men, and at the FT men make up an astounding 81 percent of the audience (whoever said business was a man’s world, eh?). Reports over the past week or two show newspaper readership is on the rise more or less across the board and, what’s more, a greater number of consumers are now paying for online news. During their formative years those older audience members developed different consumption habits to their younger counterparts currently making their way through their first 20 years of adulthood. That’s particularly interesting given the rhetoric we’ve heard over the years about i attracting lots of students and younger, more engaged audiences. That’s why “the youth” is so important to newspaper publishers. Why don’t the Phone/Tablet/Desktop/Print numbers add up to the ‘Total reach’ ? People are also not always fully With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they’re attracting. ABC’s circulation data and the UK’s National Readership Survey’s time-spent-reading and readers-per-copy data. ... RQ 8: The overseas popularity of UK national newspapers’ online editions. They said this compares to Facebook and Google’s total UK weekly reach of 38m and 38.5m respectively. The consumption patterns those younger readers are forming now will become habits that stick with them for a good few years into their future, which includes getting their first proper job, and importantly, for advertisers, their first proper pay cheque. 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