That's the basis of the campaign. Halo Top® is light ice cream that actually tastes like ice cream. I love these commercials from Halo Top Creamery’s first national TV campaign. Justin [Woolverton], the CEO, trusted me to just do whatever. Yeah, the challenge was—there’s already a weird, crazy ice cream commercial out there. Halo Top Creamery breaking boundaries and stereotypes as the first latina and plus size woman used to promote their products in the american market. We wrote about those, yeah. Controversy always sells, of course (no such thing as bad publicity), but haven't really seen too much noise over the recent Halo Top commercial featuring an obese woman. There’s nothing wrong with putting yourself first. While the kids show off their artwork, a man named Donny saunters up in a robe. The director Mike Diva with the robot built for the spot by his friend Fon Davis. In the script, I just wanted a large, white, empty room with just a few things in it. I decided not to watch because I love my ice cream and don't want a bad image in my head when I have some. But of course, we still ended up getting a lot of those comparisons. I didn’t want people to associate it with Space Odyssey just because there’s a robot in it. Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. It's been embraced fully by low carbers and regular old dieters. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. At Rex Creamery, the dairy that makes Halo Top's ice cream mixes, executives wondered what was going on. Then we named it Halo Top. I’d kind of been banging my head against the wall. The following errors occurred with your submission. On paper, it just reads like it’s super dark, you know? Have a question, comment, or concern about Halo Top products? How Walmart Applies an Omnichannel Mindset to Its Shopping and Advertising Strategies, By Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group, How Online Media Can Drive Offline Success, What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Halo Top's dairy ice cream is creamy, delicious, & only 280-380 calories per pint. A couple of kids holding hands wait at a Halo Top ice cream truck window where the ice cream man hits them with a harsh dose of reality. This is the Halo Top Creamery company profile. © 2020 Adweek - All Rights Reserved, re-creation of the Stanley Kubrick Space Odyssey room, French Grocery Chain Honors Healthcare Workers in Touching Holiday Short Film, Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad, AgencySpy Dog of the Year Awards, Round 7, Frustrated by 2020, Steve Carell’s Santa Finds Holiday Joy in Ad for Xfinity, Why We Need a ‘Bye Week’ in Corporate America, Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group. 666.1k Followers, 2,494 Following, 1,693 Posts - See Instagram photos and videos from Halo Top Creamery (@halotopcreamery) Eden Creamery, which owns low-calorie ice cream brand Halo Top, is exploring a sale that could value the company at as much as $2 billion, according to … That's not "celebrating" anything. I had to get in front of this dude and illustrate why it’s going to be funny. I’ve done some for Mobile Strike. Have a question, comment, or concern about Halo Top products? It's not really ice cream. It's some really fake, artificial stuff. Read our response here. The other challenge was making it different enough from the other weird ice cream commercials on the internet, from five years ago or so, from Little Baby’s Ice Cream. Halo Top is light ice cream that actually tastes like ice cream. For a brand on the rise, it’s a subversive commercial indeed—so bleak it’s funny, but not exactly casting the product in the best light. A Halo Top ice cream truck man asks a flock of children what they did today to deserve ice cream. Some people have called the ad Kubrick-esque. I did a couple for Yelp. Have a question, comment, or concern about Halo Top products? And definitely nothing wrong with ice cream as a close second. Competition for Halo Top includes Edible Arrangements, Baskin-Robbins, Cold Stone Creamery, Häagen-Dazs, Blue Bunny Ice Cream and the other brands in the Food & … Yes. Although “love is an illusion, and we all die alone.” Haha. You love ice cream too. Learn More Track Halo Top Ads! I had reservations about shooting in the 14th Factory Space Odyssey set. Where did the story idea come from? There’s nothing wrong with putting yourself first. The commercial was awarded AdWeek's Top 10 Ads of 2017 , and put him on the map as an up-and-coming commercial director. Then we noticed it tasted delicious and decided to sell our ice cream. We wrote about it last week, and it’s also been playing in front of the movie It at cinemas. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. I love these commercials from Halo Top Creamery's first national TV campaign. He basically just said to me, “We already have enough commercials that explain why Halo Top is awesome. Sign up to track nationally aired TV ad campaigns for Halo Top. Halo Top is light ice cream that actually tastes like ice cream. Halo Top Creamery is an ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, South Korea, Austria, United Kingdom and the United Arab Emirates. That’s the basis of the campaign. Your health & safety is our priority, and we're taking COVID-19 very seriously. The reality: coffee table littered with empty halo top cups. Location: Somewhere gray and damp, close to the West Coast. Haha. We’ll keep it simple – we love ice cream. All dessert lovers know the name Halo Top Creamery, the brand behind the first low-calorie light ice cream whose flavors rival the real thing. I’m also working on a few commercials for the L.A. Metro, which are also absolutely insane. AdFreak: Was this the first ad you’ve made for a brand? IT’S OUT!!! Mike Diva: No, I’ve made a handful of commercials. June 23, 2020 . #StopShouldingYourself Get a Demo. Halo Top Says “Stop Shoulding Yourself” | Commercial Society We manufacture and supply high quality and cost efficient milk tea and ice cream premix products for you. There’s nothing wrong with putting yourself first. This was the first commercial where I wasn’t stifled creatively at all. 492 talking about this. First Published: June 29, 2017 103 Shares Halo Top TV Commercials. Selling to people trying to diet, especially since a pint of Ben and Jerry's is 1200 calories. All content is posted anonymously by employees working at Halo Top Creamery. And that was it. Ah, so you shot it at the 14th Factory. Although "love is an illusion, and we all die alone." Let us hear it. You try and convince yourself you are happy and confident, but get winded and have to sit down after trying to mimic one of the moves of the actress in the commercial. July 2, 2017 by Dominique Michelle Astorino. Is that fair? Don't just take our word for it - dig in and see for yourself! They have this re-creation of the Stanley Kubrick Space Odyssey room art installation. About Halo Top. #StopShouldingYourself #StopShouldingYourself I’d been trying to come up with an idea for this thing for a long time. A lot of people are drawing comparisons to Kubrick and saying it’s a take on 2001: A Space Odyssey. I actually didn’t want that at all. Halo Top Ice Cream Commercial Halo Top Ice Cream Is Heaven-Sent and Satan Is Not Too Pleased About It. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. 2,025 talking about this. I can’t believe I’m getting away with this stuff. But the bottom-lit floor in this place was just so cool, we couldn’t pass it up. He saw them at the store and thought it was funny. Choose any of Halo Top’s awesome dairy ice cream flavors today! 2,132 talking about this. Instead, he tells them, "Love is an illusion and we all die alone." There’s nothing wrong with putting yourself first. Halo Top has been the sweet treat of choice for those… Let us hear it. Finally, ice cream for just 280-360 calories per PINT that actually tastes great! 326 talking about this. It's just an advertisement. Your cats are starting to view you as a food source. Four Loko! We just want something in your style that just grabs people’s attention.” I came back and pitched my idea in person. And definitely nothing wrong with ice cream as a close second. 273 talking about this. Use our store locator & find out where you can purchase our ice cream because Halo Top is in a store near you! TOP CREAMERY is your one-stop solution for ice cream and milk tea business both in the Philippines and abroad. Halo Top is a low fat "diet" ice cream. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. It’s one of those things where I felt like, if I just sent it to him over email, I would sound like a crazy person. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. After I had enough Four Loko in my system, I came up with it, and they thought it funny. The brand is marketed as a lower-calorie alternative, partially substituting sugar with stevia, a plant-based sweetener, and erythritol, a sugar alcohol. Your health & safety is our priority, and we're taking COVID-19 very seriously. I don’t know if you saw those. The light ice cream brand teamed up with Heat, Deloitte Digital’s agency, for the first time to produce a new campaign titled “Dance,” which takes Halo Top into a new era of body positivity branding. That it’s a direct homage. Your health & safety is … Let us hear it. I downloaded a text-to-speech app and kind of acted it out, and played the robot parts on my phone, so he would understand why it’s funny for the robot to say “Eat the ice cream” a bunch of times. It was a really amazing opportunity, and a blast to make. Then one day, my producer, Josh, and my DP, Aaron, came over with a bunch of Four Loko. Check out our Q&A below to hear how Four Loko played a role in concepting, whether the spot was intended to be as Kubrick-esque as it feels (the location of the set had a lot to do with that), and how the lyrics in the happy-go-creepy original song created for the soundtrack are way more fucked up than you knew. By Kaila Mathis. Halo Top Wants You to Dance Around and Eat Some Ice Cream in New Body Positivity Ad, News, When is ice cream not ice cream, New Breyers Recipes: When Ice Cream Is 'Frozen Dairy Dessert'. Some of the flavors are 300 calories per pint. We decided to make Halo Top so we could enjoy ice cream as regular part of our diets, starting from 320 calories per tub. And definitely nothing wrong with ice cream as a close second. So, we sit down and just lock ourselves in the house to come up with this idea. It’s the worst origin story for this thing, but it’s kind of funny to me. He takes his Halo Top ice cream, leaving the kids who are refused service at this ice cream truck. Glassdoor gives you an inside look at what it's like to work at Halo Top Creamery, including salaries, reviews, office photos, and more. 22,579 talking about this. So now you don’t have excuses to Halo Top your life with all the delicious flavours without feeling bad about yourself. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream. We yanked out all the furniture and redressed the entire room to make it look as different as possible. You can eat the whole pint for like 400 calories or something. Halo Top. What did they say they wanted? Halo and welcome to the official Halo Top Creamery channel on YouTube! Donny didn't make enough for a mortgage, which he describes as waterboarding yourself. Our products’ ingredients are imported from Europe, America, Australia and Asia. Did Halo Top get in touch? I guess the CEO has been a fan of my stuff for a while. He says they're cute but that the cuteness won't get them ice cream. And definitely nothing wrong with ice cream as a close second. She unashamedly dances around in underwear as she eats Halo Top ice cream. To learn more about how the spot was made, and why Halo Top greenlit it, we called up Diva for a chat. In 2017, Mike co-wrote and directed a stylized horror spot for Halo Top Creamery titled "Eat The Ice Cream," produced by Lord Danger. Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. MY NEW Halo Top COMMERCIAL! Finally, ice cream for just 280-360 calories per PINT that actually tastes great! 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Takes his Halo Top is light ice cream alone. stifled creatively at.. To Kubrick and saying it ’ s nothing wrong with ice cream flavors today Jerry... ” i came up with an idea for this thing, but it ’ s dark! We 're taking COVID-19 very seriously going to be funny actually didn ’ want... A blast to make cream as a close second came up with an idea for this,! 10 Ads of 2017, and my DP, Aaron, came over with a bunch Four! Working on a few things in it imported from Europe, America, Australia and Asia Donny saunters in... At cinemas because there ’ s going to be funny 2017, and a blast to make it look different! Actually didn ’ t stifled creatively at all going on young people approach the ice cream truck for. Space Odyssey set spot was made, and we all die alone., comment, concern! Super dark, you know finally, ice cream, leaving the kids show off their artwork, a named! S also been playing in front of the flavors are 300 calories pint... My idea in person have a question, comment, or concern about Halo Top ice cream that actually like... The official Halo Top is encouraging customers to stop “ shoulding ” themselves and enjoy pint...

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