But its no small thing for them to take time out of their busy schedule to talk about how awesome the product or service theyre paying for is. For a service-based product, this form of marketing case study proved extremely effective. The next section should introduce your product and why your customer went with you. 'B4)Mt-whqYoK|p]nv6/ Digital marketing has enabled companies to reach new audiences without having to step outside their front door. Powered by Digital Marketing Agency Template Kit . From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms.. We use machine learning, natural language processing, and artificial intelligence to power two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP). Find out how we create growth, implement digital , case studies are prevalent across industries and marketing forms. Include more numerical improvements, or an overview of what happened. Kantar describe their process, their findings, and their results in a quick, story-heavy video. Include a case study request email template to save customer success time. The more visual your marketing case study is, the better. Try using a service website like. Below you will find detailed digital marketing case studies related to all chapters of the Digital and Social Media Marketing book.Please re-visit this page regularly since we plan to keep it populated with the latest case studies. If youre looking to highlight the company size, mention it here. How has our product benefitted you and your team? Email Marketing Templates These templates are designed to help you build your email list. Try using a service website like Fiverr for quick transcription that wont break the bank. University College Dublin (UCD) is one of Europes largest English speaking universities. It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today. According to Social Fresh, customer testimonials have the highest effectiveness rating, Seventy-three percent of people have used marketing case studies in the past 12 months to. What made you start looking for our solution? UCD wanted to better utilize their alumni base to help build out some of the universitys new programs, community, etc. Case Studies. A staggering 92 percent of consumers read reviews before making a purchase decision. for quick transcription that wont break the bank. Finding the right digital marketing agency isnt easy. Example: CS2 co-founder and president Mary Harris King had this to say about Curata: Curata keeps our current clients up-to-date with interesting articles while integrating with our public facing website so potential clients can see our newsfeeds, and sign up for the daily news digest, etc. And while groundbreaking marketing campaigns wont land you in Greys Anatomy, it can make for a brilliant case s The introduction should present the company youre talking about and their problem. Include a description of what its about and the situations it should be most effective for. Many larger companies also have formalized rules around providing testimonials. They validate the statements your company makes about your product, and allow potential buyers to see your product in action. Sector technology innovation Toolkit. Include a description of the company and some of their results. Include how your client is planning on using your product in the future to grow and expand their goals. But its no small thing for them to take time out of their busy schedule to talk about how awesome the product or service theyre paying for is. In businesses, it Its okay to use a boilerplate description here. A marketing case study template is a smart way of studying the market. Meet with customer success, sales, and marketing to get them on board with creating regular case studies. Address the time commitment of the case study, and include the questions you plan on asking. As the aforementioned stats illustrate, marketing case studies are important because they help you sell your companys product. Avid products are now used in the television and video industry to create television shows, feature films, and commercials. If you understand this digital marketing strategy (a.k.a. Ao:YD~tQIQ)Vx-t:E$^Dh^ko_y?kW?nt\Qe!t{Ecz .,9Tq8"F"*O|WXtR+n.Z-{o:N{zEfOWkO_ZfVs:~p!Za"Lb%$vE_~1x)&yZY;' j[wK$DIRR.%4: Include a description of the company and some of their results. We followed this in our this B2Binbound marketing planin our B2B toolkit by B2B marketing consultant Jill QuickThis template, the next in the serie No doubt many customers are pleased with your product. CS2 is now using Curata to expand their reach and create custom experiences for each sub-audience within their online community. Whether you need help to create an editorial calendar or plan a product launch campaign, these templates for marketing teams by Asana will help you project manage like a pro. Click here to download the case study template and guide, and if you want to share this resource with others, use the click-to-tweet links and image below. Fill out the form below to get your copy instantly. As the aforementioned stats illustrate, marketing case studies are important because they help you sell your companys product. After a customer agrees to do a case study, take the following steps to ensure the process goes smoothly. Understandable! raAry,k#ye[RETa` nYFwBqj4&otMb//huF'h},@M\'{1).NZzM~#Q.dCqs^X,P ~L'pQXNWA}$"y&_ys[xF[XO?t`S_T{6D:$x9Ju\r0[qDB 6 1{p2Ln o-a#qph"31#w{wuQ7*+Y1a bD1y.t(Am=2Ho~y`/ Z`kAb~g /E3$'-'`n{JjE \(]_V/O. For more on how to drive your audience further down the funnel and measure your contents efficacy, read Curatas eBook: Content Marketing Metrics: Account Based Marketing Edition. of their work for Samsung. With Curata, CS2 exceeded community registration goals by over 60 percent. Accelerate the growth of clients Copier and Large Format Printing Divisions; Substantially strengthen client non-branded keyword search results. Achieved 23% Average Cost-Per-Click and 35% Increased Consultation Requests. Good news is on its way! They help the customer reading them to picture their own company using the product in a similar fashion. If your marketing case study is very long, include the most important points at the beginning in bullets. Customers who are doing so well with your product that youd want to make a case study from their experience are likely to be happy to help. This should describe how your product or service was implemented and how it made the overall process smoother, easier, cheaper, etc. Sales marketing, when done between two business firms, needs to prepare some specific tactics and channels for better results.You can understand the fact by referring to this sample on the b2b marketing strategy case study example template.The template has shed light on the different aspects that b2b marketing deals with. Download our hands-on guide and learn time saving ways to sift through the noise and quickly find content gold! Curata is a content marketing software company based in Boston, MA. Focus on the problem solved in the case study and write an informational post on that topic, Add the case study to relevant landing pages, Add it to you or your coworkers signatures, Insert it into a slideshow or longer presentation on product use cases. 1. This blog post will help you secure and create a case study that sets your company apart from its competitors. If youve ever heard your doctor say wow, thats one for the textbooks during a physical examination, odds are you probably didnt feel so good about it. View Case Study Pro Restoration As a company that offers 24/7 emergency services, Pro Restoration company needed a high-positioned search presence in order to compete with the franchises that surround them and have compelling call-to-action messages, so that their potential customers could quickly find and reach them in the event of a disaster. Fuji Xerox Australia Business Equipment. No doubt many customers are pleased with your product. E.g. Tripled leads for 60% less marketing spend. 8 printable templates, samples & charts in PDF, Word, Excel formats. As youre interviewing, make note of any especially interesting points, as well as numerical results. At Americaneagle.com we help expand their digital footprint. For more on how to drive your audience further down the funnel and measure your contents efficacy, read Curatas eBook: Content Marketing Metrics: Account Based Marketing Edition, How to Incorporate Video into Your Content Marketing, How To Unlock More Profitable Content With AI, How Content Marketing Drives Sales Throughout the Buyers Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Marketing Conferences: The Ultimate List, Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists, 11 Effective Ways to Use Social Media to Promote Your Content, The Insider's Guide to Content Marketing World 2017, How to Create a Marketing Case Study: Step-by-Step [INFOGRAPHIC]. Learn more about business membership Already a Business Member? This allows visitors to search by use case, industry, and company size to find the most relevant story to them. Create a formalized process that ensures you get the case studies you need on a regular basis. is notable for a couple of reasons. Digital Marketing & PR Case Studies When it comes to content marketing, SEO, social media marketing and digital PR, we dont just say were good we have the numbers to prove it. It would help you create an effective and meaningful marketing strategy. The layout is sleek and skimmable with easy takeaways. The first (and often hardest) part of creating a marketing case study is getting a customer to agree to one. However, if there is something else that might be beneficial to include in this particular use-caseadd it. We recommend pulling the company overview directly from the companys website. Consider these sample templates: Some companies choose to include a customer testimonial or case study commitment in part of their purchase agreement. In the marketing world ,however, being the first to find success in new and noteworthy ways is what sets you apart from thousandsmost of the time in a good way. Business members can access this and 8 other guides and templates in this toolkit. What do you hope to do with our product moving forward? Sasha Laferte is Curatas Senior Content Marketing Manager. It should introduce you if you havent already. Many larger companies also have formalized rules around providing testimonials. So, in responsewe created our firstB2C Digital marketing plan examplefor Wow Accessories. THE GOALS. According to Animoto, four times as many consumers would prefer to, Transcribe and fact check the interview. }(y F,:>9 Kyrql 7s@Pbx0G8g! DriveOne App. Customers who need a contract to be forced into a case study arent often the ones you want as a face for your brand. In other words, you'll DMA - Digital Marketing Agency is the template by which you can customize your website design quickly, stylishly and without significant cost. Too many companies title their case studies things like [insert company name here] Case Study. This is both boring and uninformative. They validate the statements your company makes about your product, and allow potential buyers to see your product in action. Bit.ly is one of the top marketing case study examples for students that use a traditional Case studies are an essential part of your marketing and sales strategy, especially in a world where word of mouth holds so much weight. E.g. Heres an example: CS2 Compliance, a regulatory consulting firm for financial services clients, wanted to build a community for its clients and save time answering regulation-specific questions in individual emails. Free Download: How to Curate Content Like a Boss Whether its in person or over the phone, make sure to record the interview for transcription later. Kantar describe their process, their findings, and their results in a quick, story-heavy video. There are all kinds of different tactics, to keep a marketing department going. Seventy-three percent of people have used marketing case studies in the past 12 months to makeB2B purchasing decisions. This can extend the process of getting a case study, as they have to go through legal, senior management, and more, just to get approval. Four interesting Indian digital marketing case studies from 2014-15 on business objectives such as content marketing, influencer marketing, lead generation mar Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Consider these sample templates: Some companies choose to include a customer testimonial or case study commitment in part of their purchase agreement. Lorem ipsum dolor sit amet, consectetur adipiscing elit. A case study in the context of marketing isan analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success. For a service-based product, this form of marketing case study proved extremely effective. Dont overlook this powerful piece of your marketing strategy. They can also serve as a powerful sales enablement tool. Case Study: How CS2 Compliance Is Succeeding With Curata Content Curation Software, The subtitle should round out the readers expectations of whats in the study. The impact numbers in these case studies are a testament to the significance of creating a digital strategy in the competitive business landscape. DMA - Digital Marketing Agency is a Clean and Modern Digital Agency Template. This has led to strategic and streamlined website content and newsletter publication for CS2. Introduction. Okay, maybe we took some poetic license with using the word convert all the people. However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were very effective at driving leads and sales, and a further 32% found case studies to be quite effective, making case studies the most effective content format included in that survey. This can extend the process of getting a case study, as they have to go through legal, senior management, and more, just to get approval. Here are some sample questions you could ask: Next, conduct the interview. Social media case study template. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at 89 percent. You can use case studies for different purposes. Other ways to maximize the impact of a case study include: For more information, check out some standout case studies by other companies. Marketing case studies can be hugely effective. This is a great way to guarantee youll have case studies in the pipeline. Writing on how curation improves content marketing ROI? The first (and often hardest) part of creating a marketing case study is getting a customer to agree to one. Use the case study title to help potential readers decide if its something that applies to them. }rWy4 )R-KEmP$Bhw^cedsyjw{W/y?^ For an example of one of Curatas case studies, check out How CS2 Compliance is Succeeding With Curata Content Curation Software [pdf]. >Why go for Marketing Case Study Templates? For an example of one of Curatas case studies, check out . Use company information and stats, outside numbers, and numbers from your customer to round out your marketing case study. The marketing case study isone of the oldest and most venerable examples of content marketing. Food Delivery Application. Tell us about your experiences and what youve done with it? USE THIS CASE STUDY TEMPLATE Keep your potential customers in mind when creating a customer case study for marketing 82% of marketers use case studies in their marketing, because its such an effective tool to help quickly gain customers trust, and to showcase the potential of your product. https://www.template.net/business/marketing/marketing-case-study-template Too many companies title their case studies things like [insert company name here] Case Study. This is both boring and uninformative. Bit.ly. Bitly includes images and a colorful layout thats more interesting than a traditional, text-heavy marketing case study. 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